Product Portfolio is the term used to describe the range of products a firm sells. It is important that a business monitors its product portfolio to ensure that their product range is effective and in demand. Products that have reached the end of their product life cycle need to be withdrawn if their are no suitable extension strategies.
Some products enter the decline stage more quickly than others.. Have you heard of Dasani? Coke's attempt to enter the mineral water market. Click HERE to read what happened when it tried to launch Dasani in the UK.
Some products enter the decline stage more quickly than others.. Have you heard of Dasani? Coke's attempt to enter the mineral water market. Click HERE to read what happened when it tried to launch Dasani in the UK.
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